Combining Facebook referrals for better reporting: lm.facebook, l.facebook, m.facebook

If you use Facebook khổng lồ drive traffic to lớn your site, và Google Analytics khổng lồ analyze those visits, there is a good chance that you have come across multiple referrals including m.facebook.com, l.facebook.com, & lm.facebook.com.

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facebook.com / referralm.facebook.com / referralsản phẩm điện thoại.facebook.com / referralweb.facebook.com / referrall.facebook.com / referral (is an "L" not i.facebook.com)lm.facebook.com / referral (is "LM" not lặng.facebook.com)business.facebook.com / referraltouch.facebook.com / referralđánh giá.intern.facebook.com / referral

Option 2: Combine Facebook Referrals by Device

To split sản phẩm điện thoại and desktop Facebook referrals:

You will need two filters for this. Follow the same steps above, và adjust the STEP 5 filter configuration for each filter like this:

Filter name: "Unify Desktop Facebook Referrals."Filter Field find và select: Campaign SourceSearch String enter: ^(l|web).facebookReplace String enter: facebookFilter name: "Unify Mobile Facebook Referrals."Filter Field find & select: Campaign SourceSearch String enter: ^(lm|mobile|touch).facebookReplace String enter: m.facebook

That"s it! From now on your Facebook referrals will be better reported.

What is the Meaning of the Different Facebook Referrals?

Now you know that these multiple referrals don"t add any value to your Analytics và you should combine them. Using the methods above.

But why are they split like that? & what"s their meaning?

As I mentioned before this is only how Facebook handles its liên kết internally & has nothing to lớn offer your Analytics. But lớn help you understand, I"ll describe the most common ones.

What is m.facebook.com?

This one is easy. As you can probably imagine, the referral preceding by an m. comes from Smartphone devices, while the regular one "facebook.com" comes from a desktop/máy vi tính computer.

In some occasions, you may see them as website.facebook.com (desktop) or thiết bị di động.facebook.com

What is l.facebook.com?

Whenever you see the referral l.facebook.com it means that the user passed through a Link Shim before arriving at your site.

A liên kết shyên ổn (represented by the letter "L") is a privacy measure introduced by Facebook in 2008 và has two purposes:

Protect the privacy of the user by removing any personal information in the referrer (URL) like IDs or usernames.Protecting the user from Malicious Sites: Facebook checks for flagged sites and if they detect one it shows a warning to lớn the user so he/she can continue or cancel the action.

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Now, don"t worry!, most of the time when you see an l.facebook.com it is just for privacy reasons. But if you want to make sure you are not flagged, just open one of your link from Facebook, if you don"t see any warning then it"s OK.

What is lm.facebook.com?

The referral lm.facebook.com is exactly the same as l.facebook.com the only difference is that the user came from a Mobile device

How khổng lồ Combine m|lm|l.facebook.com Referrals for Better Reporting in #GoogleAnalyticsClichồng To Tweet

Wrapping it up

Most of the time you will see your referrals with only one name (lượt thích Twitter or LinkedIn).

In Facebook cases, you can find a multiple different referrals. This extra information will only split your data và make it more difficult to lớn analyze.

To avoid this, you can easily combine them and get better reports from Facebook.

How to lớn Combine m|lm|l.facebook.com Referrals for Better Reporting in #GoogleAnalyticsCliông xã To Tweet

Improve sầu the quality of your Analytics data

Answer the following basic questions:

Do you have sầu filters for ghost, crawler và language spam?If yes, Are those filters efficient? meaning you don"t have sầu to create/update them constantly.Are you blocking good bots & spiders?Are you filtering development và thử nghiệm environments?Are you filtering internal traffic (traffic generated by you or your team)?Do you have a clean segment lớn remove sầu spam from your historical data?

If any of your answers is "NO," then you probably are getting junk traffic that is corrupting your data.

The following guide will help you set everything your Analytics needs khổng lồ receive not only clean but also meaningful data! Go lớn the guide và get your Google Analytics in shape.

Need help setting up a robust and reliable Google Analytics reporting for your website/business?

Filters for data quality User interaction tracking (events, goals)E-commerce trackingGDPR complianceGoogle Tag Manager implementationIntegrations (Google Ads, Search Console, etc)Custom reports (Dashboards, Data studio)Monthly reporting & more...

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